Cik Kasih is our AI Chatbot Assistant from Talian Kasih 15999 Call Center, 🌸Ministry of Women, Family and Community Development.We are your digital companion with multiple language ready to assist you.💖
Assalamulaikum dan Salam Sejahtera.
Hi there! 🌸I’m Cik Kasih, your digital companion from the Ministry of Women, Family and Community Development.
I’m here to listen and guide you — safely and confidentially. You can talk to me about your:
- Family or relationship challenges
- Emotional distress or loneliness
- Welfare or financial aid
- Domestic violence or
You can book 🗓️ our certified Counsellors for an appointment.
Just type “Hi” or “Help Me” to begin. You’re not alone — let’s take this step together.
But if you in emergency and can’t talk, signal us and press 🚨999 for emergencies.
Selling Proposition
Unified Support Access
Brings together social welfare systems, shelters, and counseling services under one intelligent helpline interface — minimizing waiting time and mis-referrals.
Empathetic AI Response
Understands language tone and emotional cues to tailor replies with empathy and direct urgent cases to human officers.
Multilingual & Inclusive
Supports Bahasa Malaysia and English, with future local-dialect and simplified-text options for elderly or low-literacy users.
Smart Case Routing
Automatically classifies cases (abuse, welfare, counseling, disaster, etc.) and alerts the right agency officer instantly.
Data Privacy & AI Governance
Follows national data-sovereignty and AI-ethics principles set by the Jabatan Digital Negara (JDN) — ensuring safe, responsible AI in public service
Ministry of Women 2025 © All Rights Reserved